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Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
Edition 8ISBN: 978-1133188544 Exercise 9
Describe the information that should be contained in the executive summary, and discuss why this is the most important part of the research report.
Explanation
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Executive Summary: It is the outline of ...
Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill
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