Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill

Exercise 10

In presenting a report to a group of grocery store managers, a researcher stated the following: "The data from the judgment sample of ten grocery stores were analyzed, and the results show that the 95 percent confidence interval for average annual sales in the population of grocery stores is $1,000,000 +/- $150,000."
a. As far as the audience is concerned, what is wrong with this statement
b. Rewrite the statement. Be sure to include all the relevant information while correcting the problem.