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Business Ethics Now 3rd Edition by Andrew Ghillyer
Edition 3ISBN: 978-0073524696Business Ethics Now 3rd Edition by Andrew Ghillyer
Edition 3ISBN: 978-0073524696 Exercise 30
An isolated incident
Divide into two groups, and prepare arguments for and against the following behavior: You are the regional production manager for a tire company that has invested many millions of dollars in a new retreading process that will allow you to purchase used tires, replace the tread, and sell them at a significantly lower cost (witha very healthy profit margin for your company). Initial product testing has gone well, and expectations for this very lucrative new project are very high. Promotion prospects for those managers associated withthe project are also very good. The company chose to go witha "soft" launchof the new tires, introducing them into the Malaysian market withlittle marketing or advertising to draw attention to the new product line. Once demand and supply are thoroughly tested, the plan is to launchthe new line worldwide witha big media blitz. Sales so far have been very strong based on the low price. However, this morning, your local contact in Malaysia sent news of a bus accident in whichtwo schoolchildren were killed. The cause of the accident was the front left tire on the bus, whichlost its tread at highspeed and caused the bus to roll over. You are only three days away from your next progress report meeting and only two weeks from the big worldwide launch. You decide to categorize the accident as an isolated incident and move forward withyour plans for the introduction of your discount retread tires to the world market.
Divide into two groups, and prepare arguments for and against the following behavior: You are the regional production manager for a tire company that has invested many millions of dollars in a new retreading process that will allow you to purchase used tires, replace the tread, and sell them at a significantly lower cost (witha very healthy profit margin for your company). Initial product testing has gone well, and expectations for this very lucrative new project are very high. Promotion prospects for those managers associated withthe project are also very good. The company chose to go witha "soft" launchof the new tires, introducing them into the Malaysian market withlittle marketing or advertising to draw attention to the new product line. Once demand and supply are thoroughly tested, the plan is to launchthe new line worldwide witha big media blitz. Sales so far have been very strong based on the low price. However, this morning, your local contact in Malaysia sent news of a bus accident in whichtwo schoolchildren were killed. The cause of the accident was the front left tire on the bus, whichlost its tread at highspeed and caused the bus to roll over. You are only three days away from your next progress report meeting and only two weeks from the big worldwide launch. You decide to categorize the accident as an isolated incident and move forward withyour plans for the introduction of your discount retread tires to the world market.
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Business Ethics Now 3rd Edition by Andrew Ghillyer
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