Business Ethics Now 3rd Edition by Andrew Ghillyer

Exercise 49

J ennifer decides to follow Tony's instructions and leave the shelves stocked with much more of MegaDrug's own brand than the name brands that many customers use exclusively.
As the day progresses, the allergy medicines continue to be a top-selling item because it is the middle of allergy season, and by noon the stocks of name brands are getting low. Now Jennifer has a choice to make. Does she follow Tony's instructions and encourage customers to try MegaDrug's own brand Or does she simply apologize for the item being out of stock, with the risk that upset customers will ask to speak to the manager
After a few minutes, Jennifer hits upon a solution-rain checks! She'll work the register for the rest of the day (Tony was only going to have her do paperwork anyway), and anyone who complains about the name brand being out of stock will be issued a rain check with a sincere apology.
By closing time, 24 rain checks have been issued. Jennifer provides Tony with the numbers and suggests that a more even balance of brand-name and own-brand items be placed on the shelves. The good news is that the store would have a new delivery by tomorrow afternoon.
What would the consequences have been for MegaDrug if Jennifer had not done this