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book Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler cover

Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler

Edition 6ISBN: 978-0078112058
book Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler cover

Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler

Edition 6ISBN: 978-0078112058
Exercise 3
Roughly calculate your budget for an average month. What percentage of your budget goes for services versus goods? Do the services you purchase have value? In what sense? If you had to cut back on your expenses, what would you cut out?
Explanation
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Services are a part of Life:
The servic
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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
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