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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058 Exercise 4
Use the Internet to locate the website of Disney, Marriott, Ritz-Carlton, or any other well- nown, high-quality service organization. Which provider gaps has the company closed? How can you tell?
Explanation
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Websites of high quality service organis...
Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
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