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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058 Exercise 6
Interview a nonprofit or public sector organization in your area (it could be some part of your school if it is a state school). Find out if the integrated gaps model of service quality framework makes sense in the context of its organization.
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Importance of service gaps for non-profi...
Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
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