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book Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler cover

Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler

Edition 6ISBN: 978-0078112058
book Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler cover

Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler

Edition 6ISBN: 978-0078112058
Exercise 9
What factors influenced your expectations of this course? Which were the most important factors? How would your expectations change if this were a required course? (Alternatively, if this course is required, would your expectations change if this were an optional course?)
Explanation
Verified
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Service expectations:
There are many fa...

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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
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