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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058 Exercise 13
Interview a manager, an owner, or a president of a business. Discuss with this person the strategies he or she uses to ensure customer satisfaction. How does service quality enter into the strategies, or does it? Find out how this person measures customer satisfaction and/or service quality.
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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
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