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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058 Exercise 1
Visit Amazon.com's website. Visit a traditional bookstore. How would you compare the two experiences? Compare and contrast the factors that most influenced your satisfaction and perceptions of service quality in the two different situations. When would you choose to use one versus the other?
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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
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