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book Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler cover

Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler

Edition 6ISBN: 978-0078112058
book Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler cover

Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler

Edition 6ISBN: 978-0078112058
Exercise 4
Why did the gentleman described in Exhibit 4.1 leave his bank after 30 years? What were the underlying causes of his dissatisfaction in that instance, and why would that cause him to leave the bank?
Explanation
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Reason for the service failure:
In this...

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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
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