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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058 Exercise 5
Choose a local service organization to interview about customer research. Find out what the firm's objectives are and the types of customer research it currently uses. Using the information in this chapter, think about the effectiveness of its customer research. What are the strengths? Weaknesses?
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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
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