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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058 Exercise 14
What reasons can you give for companies' lack of use of research information? How might you motivate managers to use the information to a greater extent? How might you motivate frontline workers to use the information?
Explanation
Verified
Verified
Managers from most of the companies fail...
Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
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