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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058 Exercise 2
Interview the manager of a local service organization. Discuss with the manager the target market(s) for the service. Estimate the lifetime value of a customer in one or more of the target segments. To do this estimate, you will need to get as much information from the manager as you can. If the manager cannot answer all of your questions, make some assumptions.
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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
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