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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058 Exercise 7
With regard to the same service organization, what are the benefits to the organization
of keeping you as a customer? Calculate your "lifetime value" to the
organization.
of keeping you as a customer? Calculate your "lifetime value" to the
organization.
Explanation
Verified
Verified
As like a customer, the company also get...
Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
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