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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058 Exercise 9
Describe the various switching barriers discussed in the text. What switching barriers
might you face in switching banks? Cellphone service providers? Universities?
might you face in switching banks? Cellphone service providers? Universities?
Explanation
Verified
Verified
Reasons for switching the service provid...
Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
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