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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058 Exercise 1
Discuss the benefits to a company of having an effective service recovery strategy. Describe an instance in which you experienced (or delivered as an employee) an effective service recovery. In what ways did the company benefit in this situation?
Explanation
Verified
Verified
A firm that has an effective service rec...
Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
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