
Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058
Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058 Exercise 2
Interview five people about their service recovery experiences. What happened, and what did they expect the firm to do? Were they treated fairly based on the definition of recovery fairness presented in the chapter? Will they return to the company in the future?
Explanation
When a customer experiences a service fa...
Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
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