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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058 Exercise 12
Describe three service guarantees that are currently offered by companies or organizations in addition to the ones already described in the chapter. (Examples are readily available on the Internet.) Are your examples good guarantees or poor guarantees based on the criteria presented in this chapter?
Explanation
Verified
Verified
Guarantee is something that helps in mit...
Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
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