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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058 Exercise 6
In what types of service industries are standards most difficult to develop? Why? Recommend three standards that might be developed in one of the firms from the industries you specify. How would employees react to these standards? How could you gain buy-in for them?
Explanation
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Identifying the industry in which the se...
Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
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