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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058 Exercise 7
Choose one of the peripheral services (such as computer, library, placement) provided by your school. What hard standards would be useful to track to meet student expectations? What soft standards would be appropriate? What one-time fixes would improve service?
Explanation
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Analyzing the requirements of hard and s...
Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
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