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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058 Exercise 8
Given the need for customer-defined service standards, do firms need companydefined standards at all? Could all standards in a company be customer defined? Why or why not? What functional departments in a firm would object to having all standards be customer defined?
Explanation
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Identifying the need for customer define...
Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
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