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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058 Exercise 9
Think about a service company you have worked for or know about. Using Figure 9.3 , write in customer requirements at each of the levels. How far down in the chart can you describe requirements? Is that far enough?
Explanation
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Analyzing the requirements of customers ...
Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
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