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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058 Exercise 2
Consider the university or school you currently attend. What are examples of hard standards, soft standards, and one-time fixes that would address student requirements? Does the school currently use such standards for delivery of service to students? Why or why not? Do you think your reasons would apply to private-sector companies as well? To public or nonprofit companies?
Explanation
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Identifying soft, hard and one time fix ...
Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
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