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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058 Exercise 6
Imagine that you own an independent copying and printing shop (similar to FedEx Kinko's). In which cell would you locate your business in the typology of servicescapes shown in Table 10.3 ? What are the implications for designing your physical facility?
Explanation
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Identifying the typology of services use...
Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
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