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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058 Exercise 9
Choose a service organization and collect all forms of physical evidence that the organization uses to communicate with its customers. If customers see the firm's facility, also take a photo of the servicescape. Analyze the evidence in terms of compatibility, consistency, and whether it overpromises or underpromises what the firm can deliver.
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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
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