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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058 Exercise 4
Review the section of the chapter on boundary-spanning roles. Interview at least two frontline service personnel regarding the stresses they experience in their jobs. How do the examples they provide relate to the sources of conflict and trade-offs described in the text?
Explanation
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Interviewing two frontline service provi...
Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
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