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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058 Exercise 1
Interview someone regarding his or her decision to outsource a service-for example, legal services, payroll, or maintenance in a company or cleaning, child care, or pet care in a household. Use the criteria for internal versus external exchange described in the text to analyze the decision to outsource.
Explanation
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Analyzing the outsourcing service and cr...
Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
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