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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058 Exercise 5
Visit a service setting in which multiple types of customer segments use the service at the same time (such as a theater, golf course, resort, or theme park). Observe (or interview the manager about) the organization's strategies to manage these segments effectively. Would you do anything differently if you were in charge?
Explanation
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Analyzing the various strategies to mana...
Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
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