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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058 Exercise 7
Visit iPrint's website ( www.iPrint.com ). Compare its printing service process to similar onsite services offered by FedEx Kinko's. Compare and contrast the customer's role in each situation.
Explanation
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Comparing two online printing sites offe...
Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
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