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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058 Exercise 8
Discuss the customer's role as a productive resource for the firm. Describe a time when you played this role. What did you do and how did you feel? Did the firm help you perform your role effectively? If so, how?
Explanation
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Discussing the role of customers as prod...
Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
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