Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler

Exercise 9

Choose a local service organization that is challenged by fixed capacity and fluctuating demand. Interview the marketing manager (or other knowledgeable person) to learn ( a ) in what ways capacity is constrained, ( b ) the basic patterns of demand, and ( c ) strategies the organization has used to align supply and demand. Write up the answers to these questions, and make your own recommendations regarding other strategies the organization might use.