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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058 Exercise 10
Discuss the four scenarios illustrated in Figure 13.1 and presented in the text (excess demand, demand exceeds optimal capacity, demand and supply are balanced, excess capacity) in the context of a professional basketball team selling seats for its games. What are the challenges for management under each scenario?
Explanation
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Different combinations of capacity and d...
Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
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