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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058 Exercise 2
Visit the website of Wells Fargo Bank ( www.wellsfargo.com ), a leader in online banking. What online services does the bank currently offer? How do these online services help Wells Fargo manage the peaks and valleys of customer demand? How do its strategies to use more ATMs, in-store bank branches, and other alternative delivery strategies complement the online strategies?
Explanation
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Online services offered by the bank are ...
Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
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