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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058 Exercise 3
Choose a local restaurant or some other type of service with fluctuating demand. What is the likely underlying pattern of demand? What causes the pattern? Is it predictable or random?
Explanation
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Demand fluctuations are one of the bigge...
Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
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