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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058 Exercise 2
Think of another service company that provides integrated service marketing communications. Go to the service company's website and find the section where it posts its advertising and communication. Is the company's campaign as comprehensive and as integrated as Hotels.com's campaign, as described in the opening vignette? Why or why not? What should be added, changed, or deleted to improve the campaign?
Explanation
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The campaign for a travel company is not...
Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
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