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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058 Exercise 6
Review the five general strategies for achieving integrated service marketing Communications.
Would all these strategies be relevant in goods firms? Which would be most critical in goods firms? Which would be most critical in service firms? Are there any differences between those most critical in goods firms and those most critical in service firms?
Would all these strategies be relevant in goods firms? Which would be most critical in goods firms? Which would be most critical in service firms? Are there any differences between those most critical in goods firms and those most critical in service firms?
Explanation
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Five strategies for achieving integrated...
Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
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