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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058 Exercise 1
What other strategies can you add to the four offered in the section on customer education? What types of education do you expect from service firms? Give an example of a firm from which you have received adequate education. What firm has not provided you with adequate education?
Explanation
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In service industry, customers must unde...
Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
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