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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Edition 6ISBN: 978-0078112058 Exercise 8
Go to the Priceline.com Internet site and become familiar with the way it works. Next, go to Orbitz and Travelocity and compare the way they operate. What are the benefits and trade- offs in using Priceline over Orbitz and Travelocity?
Explanation
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Benefits of using the website of company...
Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
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