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book Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler cover

Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler

Edition 6ISBN: 978-0078112058
book Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler cover

Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler

Edition 6ISBN: 978-0078112058
Exercise 6
Why has it been difficult for executives to understand the relationship between service improvements and profitability in their companies?
Explanation
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It is difficult for executive to underst...

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Services Marketing 6th Edition by Valerie Zeithaml,Mary Jo Bitner,Dwayne Gremler
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