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Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
Edition 4ISBN: 9780078112065Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
Edition 4ISBN: 9780078112065 Exercise 5
Which of the promotional elements described in Figure 15-2 are used by Under Armour in its IMC campaigns
Reference Figure 15.2:
Reference Figure 15.2:
Explanation
Verified
Verified
Integrated marketing communication (IMC)...
Marketing: The Core 4th Edition by Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes
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