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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 37
BMW and other foreign auto makers are adapting their products to better suit the Chinese market. To what extent should BMW customize their offerings to local tastes and preferences What are the risks of extreme customization
Explanation
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Customization: Customization is a proces...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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