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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 101
Chapter 10 covers McGuire's psychological motives. Review the cognitive preservation motives, cognitive growth motives, affective preservation motives, and affective growth motives. Which of these motives could describe why Hello Kitty enthusiasts, such as Ms. Goldsworth, accumulate such large Hello Kitty collections
Explanation
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McGuire's Growth Motives:
McGuire ident...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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