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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 67
Dell is targeting members of Generation Y with their "More You" campaign. Using what you know from Chapter 4:
a. How well does Dell's approach align with the characteristics of Gen Y
b. What else could Dell do to better reach this demographic
a. How well does Dell's approach align with the characteristics of Gen Y
b. What else could Dell do to better reach this demographic
Explanation
Verified
Verified
Marketing is a term which defines the st...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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