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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 53
Robert's American gourmet snack foods produces herbal-based snacks such as Spirulina Spirals and St. John's Wort Tortilla Chips. According to the company president, "We're selling like crazy. We don't do research. We react as sort of a karma thing." 25 How would you explain the firm's success What are the advantages and risks of this approach
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Consumer behaviour must be studied very ...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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