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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 7
Pick a consumer convenience product, perhaps a personal care product such as suntan lotion or toothpaste, and create advertising copy stressing ( a ) a positive reinforcement, ( b ) a negative reinforcement, and ( c ) a punishment.
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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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