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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 9
Describe a magazine, Internet, or television advertisement, or a package that uses the following. Evaluate the effectiveness of the ad or package.
a. Aesthetic appeal
b. Source credibility
c. Celebrity source
d. Testimonial
e. Fear appeal
f. Humorous appeal
g. Emotional appeal
h. Comparative approach
i. Extensive nonverbal elements
j. A two-sided appeal
k. Positive message framing
l. Negative message framing
a. Aesthetic appeal
b. Source credibility
c. Celebrity source
d. Testimonial
e. Fear appeal
f. Humorous appeal
g. Emotional appeal
h. Comparative approach
i. Extensive nonverbal elements
j. A two-sided appeal
k. Positive message framing
l. Negative message framing
Explanation
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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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