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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 41
Create graduation gift, anniversary gift, and self-use ads for the following. Explain the differences across the ads:
a. Trip abroad
b. Gourmet coffee maker
c. Magazine subscription
d. Set of dishes
e. Blender
f. Watch
a. Trip abroad
b. Gourmet coffee maker
c. Magazine subscription
d. Set of dishes
e. Blender
f. Watch
Explanation
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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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