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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 6
Find and describe an advertisement that is attempting to activate problem recognition. Analyze the advertisement in terms of the type of problem and the action the ad is suggesting. Also, discuss any changes you would recommend to improve the effectiveness of the ad in terms of activating problem recognition.
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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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