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book Contemporary Management 7th Edition by Gareth Jones,Jennifer George cover

Contemporary Management 7th Edition by Gareth Jones,Jennifer George

Edition 7ISBN: 978-1259545474
book Contemporary Management 7th Edition by Gareth Jones,Jennifer George cover

Contemporary Management 7th Edition by Gareth Jones,Jennifer George

Edition 7ISBN: 978-1259545474
Exercise 24
Managing the Value Chain
Choose an organization with which you are familiar-one that you have worked in or patronized or one that has received extensive coverage in the popular press. The organization should be involved in only one industry or business. Answer these questions about the organization:
What product attributes do customers of the organization desire?
Explanation
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The product attributes that th...

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Contemporary Management 7th Edition by Gareth Jones,Jennifer George
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